The New York Times is reporting that, due to stiff competition from the Internet and poor sales, the iconic American magazine has lost its shock value over the years, resulting in Hugh Hefner and top editor Cory Jones taking the publication in a different direction. WATCH: Playboy's Gia Genevieve on Landing the Cover and Meeting Hugh Hefner 22 Images 21 Celebrities Who Bared Their Bodies For PlayboyĮarlier this year, Playboy announced that it would stop publishing nude photographs of women - and no, that’s not a typo.